Digital Marketing · Web
Right Test Series
Growth marketing for an ed-tech test-prep platform — built to scale enrollments while keeping acquisition costs disciplined.
Sector
EdTech / Test Prep
Services
SEO, Paid Acquisition, CRO
Goal
Efficient enrollments
Year
2024
The Challenge
In a crowded ed-tech market, growth is easy to buy and hard to afford. The platform needed more enrollments — but not at the cost of an acquisition spend that wipes out the unit economics.
Our Approach
We laid an SEO foundation to capture high-intent search demand, layered paid acquisition for scale, and rebuilt the conversion path — sharper creative, clearer landing pages, and continuous A/B testing to lift conversion rates and lower cost per enrollment.
The Outcome
Enrollment growth driven by a balanced mix of organic and paid channels, with acquisition costs kept efficient through relentless conversion optimization.
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